Life Of Riley to Open Sub Distribution Stores

Kelly Huether, President and Co-Founder of Life of Riley Salon Supply announces the expansion of two additional Sub Distribution stores carrying the Life of Riley Portfolio of Products. Ace Nail and Beauty Supply of Norcross, GA, along with Global Beauty Image of Tampa, FL, have been added to the Life of Riley Team of Sub Distributors carrying the Keune and AlfaParf Milano Brands.

Both Companies will be phasing in additional Life of Riley Brands in the upcoming months. Ace and Global are two more distributors that have taken advantage of Life of Riley's unique brand of Sub Distribution whereas a Distributor is allowed to carry the brands currently in their product mix but also add the Life of Riley brands to round out their portfolios.

Kelly Huether was quoted as saying, "Today it's more apparent than ever that the small Distributors are at risk of losing brands to Larger Distributors that have grown as part of the Consolidation of the Beauty Industry. Manufacturers have scaled back the number of people in the field and therefore look for Distributors that can cover a larger geography. Many times, the smallest Distributors have lost the rights to sell a brand at no fault of their own. Life of Riley offers these Distributors security and a broader product line portfolio that can draw more people to their showrooms and provide their DSC's with more products to sell."

Ace Beauty, based in Norcross, Georgia, was founded in 1980. "We are pleased to team up with Life of Riley to help ensure future growth in the professional beauty industry," says David's Cervasio, Vice President of Operations.

Global Beauty Image, Based in Tampa, FL, was founded in 2010 and is owned by the Angarita Family. Juan Angarita, President of GBI, was quoted as saying: "These kind of alliances helps to keep alive the backbone of America's economy, Small Business. We have to face big challenges as business owners and having the opportunity to grow and diversify is key to offer a better service and maintain our clients". GBI has six outside Salon Consultants and a new renovated Tampa Showroom.

Life of Riley Salon Supply is based in Largo, Florida and through their network of DSC's and Sub Distributors service salons in FL, SC, NC, GA, AL, MS and recently added TN. For more information visit or contact Kelly Huether at 727-865-4145 ext. 101, email at